There are ads, there are ads and there are more ads. You
pick the newspaper and it’s staring at your face, you take a cab and the huge
monster looks down on you, you settle for a movie with a friend there again it’s
there. Finally you get back home and decide to watch your favourite show in
peace. One, two, three, four – they are continuously stalking you.
Use this cream and you’ll be beautiful. Bathe with that soap and feel like a star. Spray this deo and the girls will be crazy for you. It goes on and on. And then suddenly you see a piece of magic. It might make you smile or make you teary eyed but most importantly it makes you think.
Use this cream and you’ll be beautiful. Bathe with that soap and feel like a star. Spray this deo and the girls will be crazy for you. It goes on and on. And then suddenly you see a piece of magic. It might make you smile or make you teary eyed but most importantly it makes you think.
They are not just ads they are movements, media activism at
its best. We bring to you five ads we think changed the way we look at ads.
1)
Tum Chalo to Hindustan Chale (Lead India, TOI)
How often we are guilty of complaining
about the state of affairs of our country. Roads, trains, taxes, politicians,
traffic – everything we hate. But what do we do about it?
This 2009 ad for Times of India’s Lead
India campaign tells you to be the change you want to see.
2)
A wedding to remember (Tanishq Jewellery)
This ad stood against so many taboos. A
dusky bride who has a daughter from her previous marriage and she marries
again. The groom doesn’t just take her to be his wife but her daughter to be
his. In the clutter of ads this 2013 ad
for Tanishq Jewellery is a breath of fresh air.
3)
Google Reunion (Google India)
Breaking barriers literally! Two friends who separate due to the India-Pakistan partition reunite after years. Is it just a story of two friends or a story of two nations? Released in the online space only, it became the most shared ad of 2013.
4)
Jaago Re (Tata Tea)
Launched well before the 2009 elections, this ad encouraged ignorant Indian citizens to vote. It was an eye-opener of sorts. The campaign didn’t limit itself to an ad. It followed with support in terms registration.
https://www.youtube.com/watch?v=NkMnM2dznuU
Launched well before the 2009 elections, this ad encouraged ignorant Indian citizens to vote. It was an eye-opener of sorts. The campaign didn’t limit itself to an ad. It followed with support in terms registration.
https://www.youtube.com/watch?v=NkMnM2dznuU
5)
Help a child reach 5 (Lifebuoy)
This ad is set in Thesgora, a village with
the highest rates of diarrhoe in India. A man walks right from his house to
village temple on his hands. A mob
follows him as though it is a celebration, a feast. It’s all to celebrate his
son turn 5, his only child to survive till that age. Lifebuoy donated to the
cause a rupee for every share of the ad on social media.
https://www.youtube.com/watch?v=UF7oU_YSbBQ
https://www.youtube.com/watch?v=UF7oU_YSbBQ
